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Mobile is catching up with desktops for marketing e-mail openings

Author : Parish Raut on Friday, 2 August 2013 | 06:37

Mobile is catching up with PCs in terms of consumer open rates for marketing e-mails, according to research by marketing solutions provider Harland Clarke Digital. Smartphones tend to be used for this purpose during work hours, and tablets see more e-mail openings in the evening.

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