Gartner Symposium ITXPO 2013

Friday 4 October 2013

The World's Most Important Gathering of CIOs and Senior IT Executives,Gartner Symposium/IT^XPO delivers the strategies and tactics essential for advancing your enterprise and professional goals.

6th to 10th Oct Orlando Florida

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Does your company need you? Then you're doing something wrong

Leaders whose teams are helpless without them aren't doing their job properly, writes Brad Hall. Managers should create teams capable of operating independently, starting with scheduling periodic one-on-one meetings, Hall explains. "Outstanding managers build outstanding engines. A manager's greatest achievement should be the power and reliability of his organization,"

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Webinar: How to Win When Mobile Matters Most

Join Urban Airship's Chief Marketing Officer Brent Hieggelke to discuss what leading companies are doing now to prepare for the inevitable: when mobile is the primary influence on business. For many businesses, we've passed the tipping point. The majority of customers interact with brands on mobile. The majority of revenue is influenced by mobile. This consumer-driven trend is accelerating, but marketers aren't keeping up. Many react to the mobile revolution by trying to fit a square peg (the old web) in a round hole. Many allocate only a small fraction of total marketing resources to mobile. This webinar explores the reasons behind -- and solutions for -- this disconnect, believing that winning brands are constantly learning and evolving in the new mobile marketplace.

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Microsoft adds click-to-call feature to search ads

Microsoft has launched a call feature for desktop and mobile advertisements that appear in Bing and Yahoo search results. The click-to-call feature works through Skype and offers marketers data on call length, cost and spending data. Microsoft also updated the ads to include a link to directions.

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Dell's 4 new lower-cost tablets have Intel processors

 
Dell on Wednesday rolled out four tablet computers, two running on Android and two on Windows 8.1, and all employing various Intel processors, instead of the ARM-based processors Dell previously used in its low-end tablets. Pricing for the new models runs from $150 to $500. Jack Gold of J. Gold Associates said the Intel processors represent "a major coup for Intel."

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IAB Ad Operations Summit: Register Now

 
Ad Operations Professionals: Get the tools you need to thrive in this brave new, multiscreen world on Nov. 4, in New York City at the IAB Ad Operations Summit. As advertising across web, mobile, television, radio and out-of-home rapidly come together in single media buys, there is enormous pressure on operations professionals to execute and deliver on the goals of complex multiscreen campaigns. Development of new ad products, cross-platform monetization, managing the impact of automation, finding common metrics to evaluate success… Are you ready?

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How marketers should respond to customers' social soapboxes

Social media has created a world where individual customers can raise or crush a brand as easily as that company's marketing team, so marketers need to communicate honestly to manage expectations, writes David&Goliath founder David Angelo. Telling the truth, such as J.C. Penney's recent admission that knows it put off customers, helps brands establish who they are. "[B]rand winners will be the companies that learn how to whisper their truth into the ears of consumers and then let those advocates tell the world,"

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