Gartner Symposium ITXPO 2013

Friday 4 October 2013

The World's Most Important Gathering of CIOs and Senior IT Executives,Gartner Symposium/IT^XPO delivers the strategies and tactics essential for advancing your enterprise and professional goals.

6th to 10th Oct Orlando Florida

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Does your company need you? Then you're doing something wrong

Leaders whose teams are helpless without them aren't doing their job properly, writes Brad Hall. Managers should create teams capable of operating independently, starting with scheduling periodic one-on-one meetings, Hall explains. "Outstanding managers build outstanding engines. A manager's greatest achievement should be the power and reliability of his organization,"

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Webinar: How to Win When Mobile Matters Most

Join Urban Airship's Chief Marketing Officer Brent Hieggelke to discuss what leading companies are doing now to prepare for the inevitable: when mobile is the primary influence on business. For many businesses, we've passed the tipping point. The majority of customers interact with brands on mobile. The majority of revenue is influenced by mobile. This consumer-driven trend is accelerating, but marketers aren't keeping up. Many react to the mobile revolution by trying to fit a square peg (the old web) in a round hole. Many allocate only a small fraction of total marketing resources to mobile. This webinar explores the reasons behind -- and solutions for -- this disconnect, believing that winning brands are constantly learning and evolving in the new mobile marketplace.

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Microsoft adds click-to-call feature to search ads

Microsoft has launched a call feature for desktop and mobile advertisements that appear in Bing and Yahoo search results. The click-to-call feature works through Skype and offers marketers data on call length, cost and spending data. Microsoft also updated the ads to include a link to directions.

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The Economist De   -  http://subscriptions.economist.com/

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Dell's 4 new lower-cost tablets have Intel processors

 
Dell on Wednesday rolled out four tablet computers, two running on Android and two on Windows 8.1, and all employing various Intel processors, instead of the ARM-based processors Dell previously used in its low-end tablets. Pricing for the new models runs from $150 to $500. Jack Gold of J. Gold Associates said the Intel processors represent "a major coup for Intel."

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http://infotaxsquare.com/

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IAB Ad Operations Summit: Register Now

 
Ad Operations Professionals: Get the tools you need to thrive in this brave new, multiscreen world on Nov. 4, in New York City at the IAB Ad Operations Summit. As advertising across web, mobile, television, radio and out-of-home rapidly come together in single media buys, there is enormous pressure on operations professionals to execute and deliver on the goals of complex multiscreen campaigns. Development of new ad products, cross-platform monetization, managing the impact of automation, finding common metrics to evaluate success… Are you ready?

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Diamond Global :: Free Website /w hosting   http://dglobal.net/

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How marketers should respond to customers' social soapboxes

Social media has created a world where individual customers can raise or crush a brand as easily as that company's marketing team, so marketers need to communicate honestly to manage expectations, writes David&Goliath founder David Angelo. Telling the truth, such as J.C. Penney's recent admission that knows it put off customers, helps brands establish who they are. "[B]rand winners will be the companies that learn how to whisper their truth into the ears of consumers and then let those advocates tell the world,"

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eToro Forex Trading    Your Social Investment network http://www.etoro.com/ 

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Burger King pretends to change its name to Fries King

Burger King is continuing its efforts to build buzz around its new fries products, the French Fry Burger and lower-calorie Satisfries, with a social media campaign announcing that the company will now be called Fries King. The fake brand switch was announced with Facebook and Twitter photos showing off a new logo and a supposedly redesigned storefront. While confusing to many consumers, "it does appear to be making people hungry,"

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IBCIM.ORG - Merchant Seal of Approval   http://ibcim.org/

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Profit isn't everything when it comes to selling your company

You may have a tough time selling your business even if it is generating a healthy profit, writes Minda Zetlin. However, you can raise the odds of finding a buyer by assembling a strong team, possessing valuable intellectual property and building a wide customer base

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Incorporate.com   https://www.incorporate.com/

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Mastering the art of B2B marketing

Marketing to other businesses instead of consumers requires a different, less emotional approach, marketing consultant Walter Dailey writes. That said, the first priority should be reassuring other businesses that you're a safe choice, and that requires building personal connections with buyers.

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AmeriCommerce   http://www.americommerce.com/

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Google adds gesture-recognition tech with acquisition of Flutter

Flutter, developer of a hand-gesture interface, was purchased by Google, although financial terms weren't disclosed. The venture-funded startup has turned out a Mac application for controlling iTunes, Spotify, Windows Media Player and Winamp, and Google might use this technology for Google Glass and Android, Ken Yeung writes. In addition, Google reported the Hulu Plus app can now operate with the Chromecast dongle.

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Money For Your Phone    http://mfyp.co.uk/      http://www.moneyforyourphone.com/

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Myspace sees users grow to 36 million after relaunch with content focus

Myspace is growing larger and younger since its relaunch in June, Gavin O'Malley writes. The music-oriented social network boasts 36 million users, with 70% younger than 36 years old, up from 24 million before the slick redesign. Co-owner Chris Vanderhook says the company has put the focus on content, particularly partnerships with artists such as Pharrell Williams, Riff Raff and Killer Mike, and brands such as Bud Light and CRWN.

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    Rodale Store  -  http://www.rodales.com/

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Facebook plan: Check in at a business and get free Wi-Fi

Facebook has teamed up with Cisco to launch a program that offers free Wi-Fi to customers who check in on Facebook while at a local business. The CMX for Facebook program will give Facebook more user-location data for improved ad targeting on its platform, while providing businesses with reports on customer preferences and demographics. Bonefish Grill and Evergreen Brickworks are testing the program, but Facebook says any business with a compatible router and a Facebook Page can use it.

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PRWEB - Broadcast your press releases to thousands. Try for free http://www.prweb.com/

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Mozilla adds Flash VM and runtime Shumway to Firefox codebase

Mozilla has introduced Shumway, a JavaScript renderer of Flash SWF files, into its Firefox codebase as part of an experiment ultimately aimed at removing the Flash plug-in from the browser. The substitution would also allow Firefox to display Flash content on nonsupported platforms.

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Yahoo Small Business - http://smallbusiness.yahoo.com/

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DemandBase introduces B2B ad-targeting tool for Facebook

DemandBase is adding technology to its business-to-business marketing platform that determines which company a Facebook user works for using his or her IP address. Knowing where a user works allows marketers to target their Facebook ads to a specific industry, company or other niche market and improve return on investment for ad costs by 10% to 20%, according to DemandBase.

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Intuit Small Business - QuickBooks, GoPayment, Payroll
http://quickbooks.intuit.com/

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U.S. government shutdown may boost holiday shopping via mobile

 
Mobile may see an uptick in shopping over the holiday season if the U.S. government shutdown continues as marketers target shoppers hunting for timely bargains, observers say. "Retail operators, for instance, will be able to identify underperforming markets –- say, locations in which government work and contracting are major elements of the economy -- and target specific value propositions and price promotions to mobile users in those markets," said Ian Schulte, vice president of new ventures at Latitude.

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Canon   Canon is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. http://shop.usa.canon.com/shop/en/catalog

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