U.S. government shutdown may boost holiday shopping via mobile

 
Mobile may see an uptick in shopping over the holiday season if the U.S. government shutdown continues as marketers target shoppers hunting for timely bargains, observers say. "Retail operators, for instance, will be able to identify underperforming markets –- say, locations in which government work and contracting are major elements of the economy -- and target specific value propositions and price promotions to mobile users in those markets," said Ian Schulte, vice president of new ventures at Latitude.

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