You are probably doing brainstorming wrong

Brainstorming is a powerful tool for driving innovation, but it needs to be conducted in a manner that's free of preconceptions and unthinking constraints, write Alan Iny and Luc de Brabandere. If you're brainstorming the wrong way, you won't come up with useful ideas, they warn. "It's always easier to blame the tool than to question your technique, but would you blame the hammer if you hit your thumb?" they write.

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