Oracle, Salesforce integration leads to high expectations

 The recent announcement of service integrations between Salesforce.com and Oracle has conjured up images of improved products and business intelligence in the minds of enterprise customers. These hopes include Oracle's Endeca using Salesforce data to manage sales and customer information, plus integration of order processing and fulfillment. The companies will listen to customers to guide their next steps, said Kendall Collins, executive vice president of products at Salesforce.com.

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