Hong Kong banks keep leadership in the family

Monday 29 July 2013

Hong Kong's family-owned banks are struggling to find a new generation of suitable executives to take over for white-haired CEOs. David Li Kwok-po, the 74-year-old CEO of Bank of East Asia, repeatedly pushes off retirement as the bank wrestles with succession issues. "The choices for the next boss of a family-owned business are always limited, as he must be a family member who is willing to take over control," says human resources consultant Alexa Chow Yee-ping.

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When will American companies start spending again?

 The latest round of earnings reports suggests that American CEOs continue to prioritize reducing expenses to support earnings. "Corporate America has cost-cut just about as much as they can," says Jeffery Saut of Raymond James Financial. "I think the economy is going to pick up, and if you're understaffed and don't have enough throughput in your factories, yeah, I think you're going to miss out on some things.

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How federal agencies train future leaders

A study from the Partnership for Public Service and McKinsey & Co. suggests that the federal government's agencies aren't doing enough to train and develop the next generation of leaders. Still, there are some bright spots: The Department of Defense develops senior leadership through a two-year program that includes lessons in military leadership outside one's branch, academics and real-world application.

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Filled with social media regret? You're not alone

About a quarter of social media users say they've posted content on social networks that could be harmful to their job prospects, according to a FindLaw.com survey. The study also found that about three-quarters of young users had deleted posts after having second thoughts about how something they'd shared might be viewed by current or potential employers.

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Island hotel integrates Twitter throughout vacation experience

Guests at Sol Wave House in Majorca, Spain, can log in to a Twitter-powered Web application that can only be accessed over the hotel's private Wi-Fi network, giving them a semi-private space in which to chat -- and potentially flirt -- with one another. The hotel also offers Twitter-themed suites, cocktails and candy, and allows guests to order room service or poolside drinks using dedicated hashtags.

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Has Facebook missed its chance in China?

Tencent's WeChat social-messaging application has 195 million active users in China, and about 400 million registered users in total. That suggests that WeChat has attained the kind of critical mass that could make it impossible for Western rivals such as Facebook to get a foothold in the Chinese marketplace, Jon Russell writes. "Every day that Facebook is not in China, WeChat's presence among users, advertisers and ... [mobile providers] becomes stronger," Russell writes

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Pinterest to introduce recommendations based on Web tracking

Pinterest will use data gathered through its embeddable "Pin It" button to recommend boards and pins to users based on websites they have visited, the company announced. "If you're planning a party and have gone to lots of party sites recently, we'll try to suggest boards to make your event a hit," Pinterest said in a blog post. Although advertising uses of the data and recommendations are likely around the corner, Pinterest is offering users the opportunity to opt out of the service using a browser's "Do Not Track" feature.

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Twitter examines abusive-tweet reporting following U.K. outcry

A journalist who successfully fought to have more female faces included on British banknotes was bombarded with rape threats on Twitter, prompting calls for the social network to take more effective action against online trolls. Some groups called for a boycott, and a U.K. official criticized the network for its "inadequate" handling of the episode. Twitter's Tony Wang said the service is testing an expansion of its "Report Tweet" button, currently available only in the iPhone application

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Online publishers embrace native ad formats

Wednesday 24 July 2013

Almost three-quarters of U.S. online advertisement publishers are already offering some sort of native ad capability, according to a survey from the Online Publishers Association and Radar Research. Engagement is the most popular metric for defining the success of such ads with more than half of publishers using it, followed by 43% who rely on traffic numbers. Native ad spending on social sites is projected to reach $2.36 billion this year, according to a separate analysis from BIA/Kelsey.

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Eye-tracking tool boosts value of display ads

Eye-tracking firm Sticky is offering digital advertising publishers a tool to determine the likelihood that a website visitor will see an ad and for how long. The tool makes ads more valuable by ensuring quality ad placement and allowing publishers to charge more for ads seen for longer periods of time. The tool also helps brands identify which websites give their ads the highest performance.

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Philippine marketers catch on to advantages of mobile

Citing consumer targeting as the most valuable aspect of mobile, about half of marketers in the Philippines report they had invested in the platform as of May, according to survey by Mobext Philippines. One commonly noted limitation, however, is the low penetration of smartphones in the country. 

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PayPal charts its own course in Australia for mobile payments

PayPal is pursuing its own, independent course for mobile payments in Australia, bypassing partnerships with banks or telecoms with a focus on point-of-sale vendors and individual businesses. Now PayPal is joining with EatNow and OrderMate to expand its reach in the restaurant industry.

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Source: Smartbrief

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Mobext extends co-funding program across Asia as mobile marketing soars

Mobext is now offering its ATOM Fund co-investment program for first-time mobile advertisers across Asia after an experimental run in the Philippines. "ATOM Fund has had a positive impact on Philippine advertisers, especially in overcoming analysis paralysis when it comes to investing in mobile," said Arthur Policarpio, head of Mobext Asia-Pacific.

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Developing-world Facebook users flock to mobile access

At least 100 million people around the world use Facebook on feature phones rather than smartphones, the social network has announced. That speaks to the site's increasing importance in developing markets, where regular cellphones are widely used. "Millions of people in developing markets like India, Indonesia, and the Philippines are relying on this technology to connect with Facebook, without having to purchase a smartphone," Facebook said in its announcement.

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Buckingham Palace tweets news of prince's birth

The U.K.'s royal family tweeted regular updates about the birth Monday of Kate Middleton's baby, who is third in line to the throne. Buckingham Palace's socially savvy strategy whipped Facebook and Twitter into a frenzy, but may also have helped lessen the need for invasive, paparazzi-style media coverage of the birth. "If the updates are disseminated via Twitter like so many bread crumbs for the hungry media, then perhaps the paparazzi's zeal to break the news of every pregnancy-related development becomes less menacing,"

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Why digital marketers should focus on boomers

Digital marketers can take comfort in the fact that online activity spans the generations, from younger digital natives to boomers, writes Chris Horton. But according to a Forrester Research study from 2011, those aged 56 to 66 spent the most online out of all cohorts. "[A]s everyone scrambles to capture Millennial mindshare, let's not forget about the Boomers, the original uber-demographic. ... The Boomers are online; they have the time and the dough. Let's figure out how to start marketing to them,".

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HSN looks to emphasize fun in digital rebranding

In an effort to change customer perceptions, HSN is rebranding this month with new packaging, a new tagline and a campaign from Deutsch that will focus heavily on digital, such as display and search ads. The shopping network's website also now has an Arcade section that lets visitors play free online games, a feature that has doubled the time users spend on the site. HSN sees about 40% of its sales through digital and mobile services.

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Will rise in Web-enabled TVs drive shopping?

Internet-enabled televisions are becoming more common, and 68% of consumers surveyed recently said they would be interested in shopping from their TVs, according to Delivery Agent. Additionally, 82% of those interested in shopping from TVs said they would consider buying products featured in TV shows, and 76% said they would be interested in goods featured during commercials.

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LinkedIn maps new course with sponsored-content feature

LinkedIn has taken another step toward becoming a business publisher, officially launching a sponsored-content feature that has been tested in recent months. The tool allows brands to buy space in LinkedIn's desktop and mobile feeds, in a move that could help the social network to win eyeball-share and boost its recruiting and advertising businesses. "[T]he announcement speaks to both LinkedIn's ambition to become a destination for business news as a way to drive engagement on the site, as well as how how social media companies see the future of advertising and making money," Eliza Kern writes.

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AT&T said to pursue 4G gold in Euro telecoms

Wednesday 17 July 2013

AT&T sees bargains among European carriers who have been slow to roll out 4G services, according to this published report which says the telecom has engaged in discussions with a range of companies, including Vodafone, Telefonica and the EE venture in the U.K. "Europe is stagnant and ripe for someone to look at it from a different perspective," said Roger Entner of Recon Analytics.

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Take 5 minutes now to download anti-theft protection apps

Before your wireless device is lost or stolen, take 5 minutes to download these anti-theft protection apps so you can easily remote track, locate, lock and/or wipe your personal information..

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Hackers find security holes in femtocells

A pair of security experts have demonstrated to journalists how they can hack into femtocell hardware and eavesdrop on private cellphone conversations. Carriers deploy femtocells to boost wireless signals inside homes and businesses. "This is not about how the [National Security Agency] would attack ordinary people. This is about how ordinary people would attack ordinary people," said Tom Ritter of iSEC Partners, a security firm. Verizon Wireless said it has issued a patch that resolves the issue. The hackers said they will elaborate on their findings at a conference in two weeks.

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Microsoft takes Customs to court over lax Google import ban

Microsoft sued the U.S. Customs and Border Protection office in federal court Thursday for allegedly failing to enforce a trade panel's import ban on Motorola Mobility smartphones. The U.S. International Trade Commission imposed the ban in May 2012 after ruling that Google's unit had violated Microsoft patents. In its suit, Microsoft says that Customs officials have looked the other way even though Google has not addressed the problem. Google said Customs officials have interpreted the ITC ruling to give Motorola more time to resolve the issue.

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How increasing celebrity worship is changing marketing

As the consumer culture focuses more on celebrities and allows these celebrities to give credence to products, much of marketing has followed suit by focusing on celebrity endorsements instead of the products themselves, writes Al Ries. This means agencies are focusing more effort on public relations -- especially in the launch stage, because including a celebrity is a more surefire way to gain attention.

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Poker fans will soon see e-cig signs on ESPN

The electronic cigarette industry is expanding its advertising push into the world of sports entertainment, hoping to draw young male consumers. The brand e-Swisher is now the official e-cig of the World Series of Poker, meaning its signage will appear in the background when ESPN broadcasts poker events.

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Peter McGuinness is leaving DDB Chicago for Chobani

Sunday 14 July 2013

DDB Chicago chief Peter McGuinness is leaving the agency for a new job as chief marketing and brand officer at Chobani. He is succeeded as CEO by Paul Gunning, head of DDB's digital division, Tribal Worldwide.

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Talent agency William Morris to buy 49% stake in Droga5

Talent agency William Morris Endeavor by next week is expected to obtain a 49% stake in the Droga5 ad agency, a deal worth $225 million. Their partnership would facilitate better cooperation among respective clients and "infuse ... pop culture" into campaigns, said Droga5 head David Droga. William Morris represents individuals such as Oprah Winfrey and Lady Gaga, while Droga5 works with the likes of Coca-Cola, Motorola and Mondelez International

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3-D without glasses proceeds on some fronts

While the BBC and ESPN are backing away from their efforts in 3-D television programming, Stream TV Networks is plunging ahead with 3DTV technology that doesn't require the use of special glasses, Adrian Pennington and Carolyn Giardina write. Dolby Laboratories and Royal Philips Electronics are also moving forward with their glasses-free 3DTV products, scheduled to be unveiled early next year.

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Nokia debuts $300 Lumia 1020 cameraphone

Nokia is betting that consumers will pay a premium price for its new Lumia 1020 smartphone, which features a 41-megapixel camera, when AT&T puts it on sale for $300 on July 26. At a media event Thursday, Nokia Chief Executive Stephen Elop predicted that phone buyers will pay $100 more than the going rate for high-end handsets because they will be able to tote just one device. He said Nokia will eventually port the camera's technology to other devices. Elop also predicted that Nokia will survive as an independent phone-maker, saying in an interview that, "If we keep executing well and keep delivering, then our future can be quite bright."

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5 social media insights B2B marketers should use

Social conversations among customers provide strong avenues into understanding customers and figuring out who influences them the most, writes Carter Hostelley, founder and CEO of Leadtail. Hostelley writes that social media use can improve a company's marketing efforts because it provides insights, including which digital platforms are good promotion areas and who are thought leaders in different industries, and it can also aid in the development of buyer personas based on the content users share.

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4 things B2B purchasers are looking for from vendors

Buyers typically don't care about a vendor's blog or Facebook page, what they actually want is a relationship built on trust, Robert Minskoff writes. Marketing efforts should help companies reinforce this trust by highlighting how they provide what customers want from vendors relationships such as performance, reliability, customer service after a sale and remedies taken when things go wrong.

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Want more Twitter followers? Put your ego in check

The average Twitter user posts content about themselves in more than 40% of their tweets, say researchers at the Georgia Institute of Technology and the University of Michigan. That's understandable but ineffective: Outward-facing, informational tweets were about 30 times more effective at building a following, the researchers found. "So go forth and tweet, but remember: Be positive, and avoid the navel-gazing," Matt Palmquist writes.

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Facebook to let U.K. users gamble on horse races, soccer matches

In a first for Facebook, Irish bookmaker Paddy Power will launch an application allowing users in the U.K. to place real-money bets on sporting events such as horse races and soccer matches. The move follows Facebook's controversial decision to allow some users to play Las Vegas-style games in pursuit of cash jackpots. "This is the first deal of its kind and it is as yet an unproven opportunity,"

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7-Eleven celebrates anniversary with "online dance party" for fans

7-Eleven celebrated its 86th birthday Thursday by encouraging fans of the Slurpee to post videos of themselves doing a "Slurpee Dance" to social networks. The convenience store chain also released a video of YouTube personality Nathan Barnatt doing his own version of the dance. "Every year, we think about how to make it bigger, better and different and because there's so much [user-generated content for 7-Eleven Day], we went with a dance party theme," said Danielle Ivey, senior manager of digital marketing.

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Shopzilla acquires mobile commerce player Zappli

Comparison-shopping site Shopzilla has acquired mobile commerce startup Zappli for an undisclosed amount, with plans to hire the entire Zappli team and integrate the mobile technology into its portfolio of sites in the coming months, the company said. Zappli co-founder and CEO Philippe Suchet will be Shopzilla's new chief strategy officer.
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Mobile ad impression rules are released by MMA

The Mobile Marketing Association released finalized guidelines for measuring mobile application ad impressions including a requirement for counting only client-side totals for ad impressions and additional guidance on how often apps can auto-refresh the ads it displays. "Now that there is clear and specific industry measurement guidance in place, both buyers and sellers of mobile advertising will have enhanced confidence that the performance and effectiveness of campaigns can be consistently and accurately measured," said George Ivie, CEO of the Media Rating Council, which also collaborated.

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Just.me adds Android version, updates iOS and Web apps

Social messaging and sharing application Just.me is pushing beyond its quarter-million users by introducing an Android version of the iOS hit. A Web-based version of the app now works with rich media on browsers such as Mozilla's Firefox OS and the flagship iOS version has a new dashboard. "Just.me aims to become the default single integrated messaging platform for almost everyone, with the thinking behind the apps that phones are already social and thus its owners needn't use stand-alone social networking services,"

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Lexus partners with auto magazines for Instagram buzz campaign

Lexus is teaming up with auto publications including Motor Trend and Import Tuner for an Instagram video campaign to build buzz for its 2014 IS sports sedan. Editors from each publication are being asked to test-drive vehicles with cameras attached to them. The luxury brand will use the video to make Instagram videos that will be posted to the Lexus feed as well as those of the publications.

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Search referrals provide most valuable customers over lifetime

Customers who find an e-commerce business through online search provide a lifetime value 54% higher than average, according to a study from Custora. Second behind search were customers referred through cost-per-click ads with a 37% higher-than-average value. Customers coming from social media had the lowest overall lifetime value, with Facebook visitors 1% more valuable than average and Twitter users 23% less valuable than average.

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Developer eyes amusement retail center for Bangkok

Developer Prinsiri plans to build an amusement community retail center in Bangkok. The project, Plearnary Mall, will be in a high-density area with favorable demographics.

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Fans, critics come out to discuss proposed retail center in Queens, N.Y.

The New York City Planning Commission heard from critics and proponents of a proposed $1 billion retail-and-entertainment center planned for the parking lot of the New York Mets' stadium in Queens. The commission must vote on the project for it to move to the City Council. The proposal is part of a $3 billion revitalization of the neighborhood.

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Windows Phone plans enterprise pack in 2014

Friday 12 July 2013

Microsoft will release an enterprise feature pack for its Windows Phone 8 in 2014 in order to provide companies with better control over corporate phones, including enhanced encryption support and the ability to shut off certain functions and applications. Microsoft said it wants to build enterprise confidence in the Windows Phone line and let companies know "the platform is evolving to be an even better choice for business."

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Lenovo takes top spot in PC market as sales fall again

PC sales declined for the fifth consecutive quarter with an 11% decrease in the second quarter, according to research firms IDC and Gartner. Lenovo had the most shipments, knocking Hewlett-Packard out of the top spot. "The battle for PC leadership could certainly still go back and forth," said Lenovo's Yang Yuanqing. Dan Worth writes that "The drop is the fifth quarter in a row in which shipments have declined, marking the longest decline for the PC in its history."

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How will Microsoft reorganization affect advertising and marketing?

Microsoft CEO Steve Ballmer is expected to announce a companywide reorganization today that could see its advertising or marketing departments outsourced to a larger extent, according to this report. The company may separate its display and search ad units from other departments, such as its Xbox group, and a centralized marketing team is said to be in play. Microsoft's own advertising has struggled so far this year with a lackluster consumer reception of Windows 8 and its Surface tablet.

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Building a business without an initial outside investment

Startups can build profitable businesses even without interest from venture capitalists or angel investors, writes Sramana Mitra, founder of One Million by One Million. The trick is to focus on revenues early on. "The initial cash needs to come from revenues, not financing," Mitra writes. "But later, as the business finds its stride, generates profits, it can offer the opportunity and cash for pursuing a bigger idea."

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Matomy raises mobile profile with MobAff acquisition

Thursday 11 July 2013

Matomy Media Group will be upping the mobile game of its MediaWhiz digital marketing agency with the acquisition of MobAff. MobAff's nine staffers will be relocated to MediaWhiz offices in New York. "We have mobile advertisers and mobile publishers. But this will become a very significant accelerator of MediaWhiz's mobile business," said MediaWhiz CEO Hakan Lindskog.

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Arnold launches a social "Runnovation" for New Balance

The latest campaign from New Balance, via Arnold Worldwide, moves away from lone-wolf runners, showing running as a social and group-training activity. Print ads will run in eight magazines including Runner's World and Women's Health, and they will feature headlines such as "Redefine girls' night out," with the tagline "This is Runnovation."

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Campbell Ewald will be the new U.S. hub of Lowe & Partners

Interpublic announced that Campbell Ewald will be the U.S. hub of its Lowe & Partners agency network, replacing Deutsch's New York office, where it has been operating since 2009. The move to create what will be called Lowe Campbell Ewald is largely being driven by the need to align the Cadillac account won by Campbell Ewald, Hill Holliday and Lowe, and separate the account from Deutsch's Los Angeles office, which handles Volkswagen.

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The 2013 Smarties™ Mobile Marketing Awards open call for submissions

Wednesday 10 July 2013

Submissions are now being accepted for The Smarties™ 2013 Awards program, recognizing the best of innovation, creativity and leadership in mobile marketing from across the globe. We invite you to stand up and be counted with the best-of-the-best worldwide. The Smarties has a full range of 20 categories focusing on marketing strategy, channel/media strategy and enabling technologies.

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Gadget lets the world know about your Facebook "likes"

Proud of how many Facebook "likes" you've received? Let the world know about it with the Fliike, a ticker unit that connects to your Facebook account via Wi-Fi and displays your "like" count in real time. The $390 gadget is intended as a promotional gimmick for businesses, although brands with more than 100,000 "likes" will have to order a special plus-sized ticker capable of displaying six-digit totals.

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Ads for 2014 World Cup coming to Twitter

The 2014 World Cup in Brazil won't kick off for another 11 months, but Twitter's sales team already is limbering up for the event. The network will hold a blind auction for World Cup-themed promoted trends next month, using the upfront-style market in a bid to maximize the return from its limited ad inventory. Sales literature suggests that Twitter expects to net $8.16 million for a set of 16 promoted trends.

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Google+ lets users see friends' +1s in their streams

Google+ users will be able to see when their friends have endorsed content shared on the site, in much the same way that Facebook users can see when their friends have "liked" something. A small line above the shared content will detail who among a users' friends have awarded the item a "+1" click.

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Can Facebook stay on top by copying another network?

Twitter's president of global revenue, Adam Bain, is the impetus behind Facebook's decision to use hashtags to organize users' content, experts say. Bain's vision for hashtag-based ad sales put Twitter on track to top $1 billion in revenue next year, and Facebook may also make a truckload of money by mimicking Bain's innovation. "So long as Facebook is willing to clone or acquire the best rival innovations, it should be able to continue growing its revenue even as it improves its utility to new and existing users,"

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Engaging, personalized campaigns are key to mobile ad strategy

Engaging mobile brand fans through social channels such as Instagram or by offering mobile games are some of the strategies brands are using to earn consumer attention in a space crowded with banner advertisements that users would prefer to ignore, executives from big brands including Forever 21 and GM say. Speaking at an industry event, representatives from top brands say personalization is key to mobile ad success. "There has to be an elegance to delivering the message because phones are such a personal device," said Jon Nolz of the mobile ad network Hipcricket.

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Factual debuts new geotargeting services for marketers

Big Data company Factual is introducing two services, Geopulse Audience and Geopulse Proximity, aimed at helping marketers provide more targeted advertisements through location-based data. Geopulse Audience creates a historical map of user location to determine demographic associations such as whether a user is a college student or business traveler based on where they go. Geopulse Proximity is an on-premise geofencing solution that allows businesses to alert nearby customers to deals.

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Graph Search tool aims to increase Facebook's utility

Facebook's Graph Search tool, released in the U.S. on Monday, is aimed at making it easier for users to rediscover older or more difficult-to-find content. Experts say making information easy to access will prove essential to the network's ability to court advertisers. Facebook brought in $1.5 billion in advertising revenue in the first quarter, or 6.5% of all online ad spending in the U.S., according to eMarketer.

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Twitter to open up to third-party data for retargeted ads

Twitter will begin allowing advertisers to target users based on purchases they make elsewhere on the Web, the company announced July 3. The social-networking site said it will serve the ads itself, and users will be able to check a box to opt out of receiving retargeted ads. "It's really just enabling our ad partners to give us data in a privacy-respecting way," said Twitter's senior director of product for revenue, Kevin Weil

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Build-A-Bear, Sony Pictures team in Instagram campaign

Build-A-Bear and Sony Pictures are joining in a campaign that invites mobile users to submit photos via Instagram for a chance at prizes. The campaign promotes the Sony movie "Smurfs 2" and new toys representing movie characters. Users' submission of photos incorporating the toys, using the #IlovemyBuildABearSmurf hashtag, will enter them for a chance at $50 gift certificates.

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North American mobile ad sales more than doubled last year

Revenue from mobile ad sales more than doubled last year in North America and increased 82.8% to $8.9 billion globally, according to data from the Interactive Advertising Bureau's Mobile Marketing Center of Excellence, IAB Europe and global consulting firm IHS. Mobile search ads accounted for 52.8% of spending globally, followed by display ads. Regionally, Asia-Pacific and North America led in share of mobile ad sales, at 40.2% and 39.8%, respectively.

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Why real-time content marketing must reinforce brand narrative

Publishing branded content related to a breaking news or a buzz-worthy story can be one of the most effective ways to grab attention, but it's important not to let this tactic dominate your brand's content marketing strategy, writes Jack Macleod. Content tied to the topics of the day should still focus on the brand's overall message, rather than just seeking attention, he writes.

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Marketing mistakes small businesses make on social media

Marketing mistakes small businesses make on social media 

The most common mistakes entrepreneurs make in social media marketing include skipping over social media entirely, trying to establish a presence on every social media platform and expecting social media marketing to be free, according to a group of marketing experts. Many small businesses also aren't consistent about branding across various platforms or talk about themselves when they should be trying to start conversations, experts said.

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