Build-A-Bear, Sony Pictures team in Instagram campaign

Build-A-Bear and Sony Pictures are joining in a campaign that invites mobile users to submit photos via Instagram for a chance at prizes. The campaign promotes the Sony movie "Smurfs 2" and new toys representing movie characters. Users' submission of photos incorporating the toys, using the #IlovemyBuildABearSmurf hashtag, will enter them for a chance at $50 gift certificates.

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