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Eye-tracking tool boosts value of display ads

Author : Parish Raut on Wednesday, 24 July 2013 | 23:44

Eye-tracking firm Sticky is offering digital advertising publishers a tool to determine the likelihood that a website visitor will see an ad and for how long. The tool makes ads more valuable by ensuring quality ad placement and allowing publishers to charge more for ads seen for longer periods of time. The tool also helps brands identify which websites give their ads the highest performance.

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