Aetna extends its health care campaign to employers, providers

Aetna today will launch an "Our Healthy" campaign targeted at employers, health care providers and policymakers that highlights its technology and "accountable care" credentials, in an effort to reach the majority of Americans who are insured through their jobs. The campaign, created by OgilvyOne, will have online, print and mobile components running through the rest of 2013 and is part of a $50 million marketing strategy for Aetna.

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