Snap Mobile is offering 11 simple-to-use templates as part of its Rich Media 5 project, which allows advertisers to quickly create engaging...

Facebook's Graph Search tool, released in the U.S. on Monday, is aimed at making it easier for users to rediscover older or more diffic...

Tencent's WeChat social-messaging application has 195 million active users in China, and about 400 million registered users in total. T...

The electronic cigarette industry is expanding its advertising push into the world of sports entertainment, hoping to draw young male consu...

Getting marketers into the field and having them meet more often with sales teams and customers will allow companies to better understand c...

The World's Most Important Gathering of CIOs and Senior IT Executives, Gartner Symposium/IT XPO  delivers the strategies and tactics es...

DemandBase is adding technology to its business-to-business marketing platform that determines which company a Facebook user works for usin...

Social media has created a world where individual customers can raise or crush a brand as easily as that company's marketing team, so m...

At least 100 million people around the world use Facebook on feature phones rather than smartphones, the social network has announced. That...

CNN plans to focus on boosting its prime-time lineup and enhancing its mobile presence, while offering a broad mix of news, from politics t...