Profit isn't everything when it comes to selling your company

Friday, 4 October 2013

You may have a tough time selling your business even if it is generating a healthy profit, writes Minda Zetlin. However, you can raise the odds of finding a buyer by assembling a strong team, possessing valuable intellectual property and building a wide customer base

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Incorporate.com   https://www.incorporate.com/

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Mastering the art of B2B marketing

Marketing to other businesses instead of consumers requires a different, less emotional approach, marketing consultant Walter Dailey writes. That said, the first priority should be reassuring other businesses that you're a safe choice, and that requires building personal connections with buyers.

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AmeriCommerce   http://www.americommerce.com/

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Google adds gesture-recognition tech with acquisition of Flutter

Flutter, developer of a hand-gesture interface, was purchased by Google, although financial terms weren't disclosed. The venture-funded startup has turned out a Mac application for controlling iTunes, Spotify, Windows Media Player and Winamp, and Google might use this technology for Google Glass and Android, Ken Yeung writes. In addition, Google reported the Hulu Plus app can now operate with the Chromecast dongle.

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Money For Your Phone    http://mfyp.co.uk/      http://www.moneyforyourphone.com/

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Survey: U.S. firms say generating leads is top content goal

Friday, 9 August 2013

Nearly half of U.S. companies have a formal content marketing strategy and 44% of these companies say increasing leads is the main goal, according to a report from IMN. Price might be a big factor in the strategy's adoption since one-third of respondents said they spend less than 10% of their marketing budgets on content marketing.

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Calling all young professionals and students: Join BMA!

Friday, 2 August 2013

Just starting out in business-to-business marketing? Need immediate access to a network of professionals who can offer guidance, resources and support? The Business Marketing Association is here to help. If you are 30 years old or younger, we offer a full year of membership in our Young Professionals Program for just $75. This is $135 less than the standard membership fee and is available only to new and renewing members who meet the criteria. If you are a full time student, you can join BMA for $25!

Read More Here.     http://www.marketing.org

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Report: Facebook's video ads to cost as much as $2.5 million a day

Facebook will begin selling 15-second video ads on a full-day basis for $1 million to $2.5 million each day, according to sources. Targeting of the ads will be based only on age and gender, as the social net looks to better mirror the way TV ads are purchased. Users will see a commercial up to three times each day....

Read More Here    http://www.bloomberg.com .

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Lenovo will look to leverage cloud storage to improve hardware sales

Lenovo will expand its 5 GB Reach cloud-storage service for files and passwords to all users in North America as it looks to improve sales numbers for its hardware offerings. However, similar efforts by hardware companies Asus and Acer have not increased device sales, according to this report.

Read More Here   http://www.computerworld.com.

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Siemens names finance chief as new CEO

Siemens has announced that finance chief Joe Kaeser will take over as CEO from Peter Loescher, who was ousted amid concern over tumbling profit. Kaeser will be challenged to put the sprawling engineering group back on track but has the expertise for the task, analysts say. "Kaeser was the logical candidate to succeed Loescher. It made perfect sense to nominate him," says analyst Ingo-Martin Schachel of Commerzbank.

Read More Here.   http://www.bloomberg.com

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BMA Phoenix Chapter -- Event -- Young Professionals Networking Event with CEO Scott Salkin

This event will be held Thursday, Aug. 8, 5:30 to 7 p.m., at IDS Technology Marketing, 14811 N. Kierland Blvd. Suite 300, in Scottsdale, Ariz., when Scott Salkin, founder and CEO of IDS Technology Marketing, will share real-life lessons and insight from his entrepreneurial journey, turning a business idea into a multimillion dollar B2B marketing firm in just a few years. Scott's discussion will include sharing stories from his 10-year journey from being a high-tech intern to becoming a high-tech marketing business owner; lessons from six years of business ownership; why he decided to give up a comfortable job and start a business in the Great Recession; and his thoughts on what young B2B marketers and entrepreneurs should be focused on as they build their careers. Scott was recently listed as one of Arizona's "Top 35 Entrepreneurs Under 35" and was recognized in 2013 as the Phoenix Business Journal and Business Marketing Association "Marketer of the Year."

Read More Here.     http://bmaphoenix.org

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Oracle, Salesforce integration leads to high expectations

 The recent announcement of service integrations between Salesforce.com and Oracle has conjured up images of improved products and business intelligence in the minds of enterprise customers. These hopes include Oracle's Endeca using Salesforce data to manage sales and customer information, plus integration of order processing and fulfillment. The companies will listen to customers to guide their next steps, said Kendall Collins, executive vice president of products at Salesforce.com.

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Will Gmail's new sorting feature hobble marketing?

Gmail now provides users a set of inboxes that automatically sort messages it deems "Promotions" or "Social" into tabs that are separate from a user's main inbox -- a feature that has implications for e-mail marketing. MailChimp and Return Path have noticed a small decline in open rates, but it is still too soon to determine the full effect. "Our advice is: Don't panic," Constant Contact CEO Gail Goodman said.

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Mobile is catching up with desktops for marketing e-mail openings

Mobile is catching up with PCs in terms of consumer open rates for marketing e-mails, according to research by marketing solutions provider Harland Clarke Digital. Smartphones tend to be used for this purpose during work hours, and tablets see more e-mail openings in the evening.

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Field research is key to effective marketing, Motorola Solutions' Conrado says

Getting marketers into the field and having them meet more often with sales teams and customers will allow companies to better understand clients and correct buyer-process maps, says Motorola Solutions' Eduardo Conrado, senior vice president of marketing and IT. This process also involves having more of a local presence to make sure materials match regional cultures, technologies and habits.

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5 social media insights B2B marketers should use

Sunday, 14 July 2013

Social conversations among customers provide strong avenues into understanding customers and figuring out who influences them the most, writes Carter Hostelley, founder and CEO of Leadtail. Hostelley writes that social media use can improve a company's marketing efforts because it provides insights, including which digital platforms are good promotion areas and who are thought leaders in different industries, and it can also aid in the development of buyer personas based on the content users share.

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4 things B2B purchasers are looking for from vendors

Buyers typically don't care about a vendor's blog or Facebook page, what they actually want is a relationship built on trust, Robert Minskoff writes. Marketing efforts should help companies reinforce this trust by highlighting how they provide what customers want from vendors relationships such as performance, reliability, customer service after a sale and remedies taken when things go wrong.

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Windows Phone plans enterprise pack in 2014

Friday, 12 July 2013

Microsoft will release an enterprise feature pack for its Windows Phone 8 in 2014 in order to provide companies with better control over corporate phones, including enhanced encryption support and the ability to shut off certain functions and applications. Microsoft said it wants to build enterprise confidence in the Windows Phone line and let companies know "the platform is evolving to be an even better choice for business."

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Lenovo takes top spot in PC market as sales fall again

PC sales declined for the fifth consecutive quarter with an 11% decrease in the second quarter, according to research firms IDC and Gartner. Lenovo had the most shipments, knocking Hewlett-Packard out of the top spot. "The battle for PC leadership could certainly still go back and forth," said Lenovo's Yang Yuanqing. Dan Worth writes that "The drop is the fifth quarter in a row in which shipments have declined, marking the longest decline for the PC in its history."

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How will Microsoft reorganization affect advertising and marketing?

Microsoft CEO Steve Ballmer is expected to announce a companywide reorganization today that could see its advertising or marketing departments outsourced to a larger extent, according to this report. The company may separate its display and search ad units from other departments, such as its Xbox group, and a centralized marketing team is said to be in play. Microsoft's own advertising has struggled so far this year with a lackluster consumer reception of Windows 8 and its Surface tablet.

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