Gartner Symposium ITXPO 2013

Friday, 4 October 2013

The World's Most Important Gathering of CIOs and Senior IT Executives,Gartner Symposium/IT^XPO delivers the strategies and tactics essential for advancing your enterprise and professional goals.

6th to 10th Oct Orlando Florida

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Microsoft adds click-to-call feature to search ads

Microsoft has launched a call feature for desktop and mobile advertisements that appear in Bing and Yahoo search results. The click-to-call feature works through Skype and offers marketers data on call length, cost and spending data. Microsoft also updated the ads to include a link to directions.

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IAB Ad Operations Summit: Register Now

 
Ad Operations Professionals: Get the tools you need to thrive in this brave new, multiscreen world on Nov. 4, in New York City at the IAB Ad Operations Summit. As advertising across web, mobile, television, radio and out-of-home rapidly come together in single media buys, there is enormous pressure on operations professionals to execute and deliver on the goals of complex multiscreen campaigns. Development of new ad products, cross-platform monetization, managing the impact of automation, finding common metrics to evaluate success… Are you ready?

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How marketers should respond to customers' social soapboxes

Social media has created a world where individual customers can raise or crush a brand as easily as that company's marketing team, so marketers need to communicate honestly to manage expectations, writes David&Goliath founder David Angelo. Telling the truth, such as J.C. Penney's recent admission that knows it put off customers, helps brands establish who they are. "[B]rand winners will be the companies that learn how to whisper their truth into the ears of consumers and then let those advocates tell the world,"

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Burger King pretends to change its name to Fries King

Burger King is continuing its efforts to build buzz around its new fries products, the French Fry Burger and lower-calorie Satisfries, with a social media campaign announcing that the company will now be called Fries King. The fake brand switch was announced with Facebook and Twitter photos showing off a new logo and a supposedly redesigned storefront. While confusing to many consumers, "it does appear to be making people hungry,"

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Profit isn't everything when it comes to selling your company

You may have a tough time selling your business even if it is generating a healthy profit, writes Minda Zetlin. However, you can raise the odds of finding a buyer by assembling a strong team, possessing valuable intellectual property and building a wide customer base

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Google adds gesture-recognition tech with acquisition of Flutter

Flutter, developer of a hand-gesture interface, was purchased by Google, although financial terms weren't disclosed. The venture-funded startup has turned out a Mac application for controlling iTunes, Spotify, Windows Media Player and Winamp, and Google might use this technology for Google Glass and Android, Ken Yeung writes. In addition, Google reported the Hulu Plus app can now operate with the Chromecast dongle.

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Myspace sees users grow to 36 million after relaunch with content focus

Myspace is growing larger and younger since its relaunch in June, Gavin O'Malley writes. The music-oriented social network boasts 36 million users, with 70% younger than 36 years old, up from 24 million before the slick redesign. Co-owner Chris Vanderhook says the company has put the focus on content, particularly partnerships with artists such as Pharrell Williams, Riff Raff and Killer Mike, and brands such as Bud Light and CRWN.

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Facebook plan: Check in at a business and get free Wi-Fi

Facebook has teamed up with Cisco to launch a program that offers free Wi-Fi to customers who check in on Facebook while at a local business. The CMX for Facebook program will give Facebook more user-location data for improved ad targeting on its platform, while providing businesses with reports on customer preferences and demographics. Bonefish Grill and Evergreen Brickworks are testing the program, but Facebook says any business with a compatible router and a Facebook Page can use it.

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Mozilla adds Flash VM and runtime Shumway to Firefox codebase

Mozilla has introduced Shumway, a JavaScript renderer of Flash SWF files, into its Firefox codebase as part of an experiment ultimately aimed at removing the Flash plug-in from the browser. The substitution would also allow Firefox to display Flash content on nonsupported platforms.

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Apple kicks off iPhone trade-ins with credits of up to $280

Tuesday, 3 September 2013

Apple on Friday began offering iPhone owners up to $280 in credit for their old handsets toward purchase of a new model as it works to obtain new and keep existing customers. Apple is offering the credits in its stores to those who can prove their older handsets are working and have a wireless carrier service contract.

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Google enters smart watch wars as Samsung's plans leak

Google has upped the ante in the wearable-device competition with the purchase of WIMM Labs, a smart watch designer, the company disclosed Friday, but released few details on the transaction. The move comes against the backdrop of Google developing its own "Glass" device and Samsung Electronics' expected release of its "Galaxy Gear" wristwatch at a Berlin event this week. VentureBeat has published details of what the site says is a Gear prototype that Samsung has distributed.

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It's final: Verizon will take control of wireless unit for $130B

Verizon Communications moved to gain full control of its U.S. wireless assets after Vodafone Group agreed to sell its 45% stake in Verizon Wireless, a cash-and-stock acquisition worth $130 billion, the companies announced after Verizon's board signed off on the deal. "The opportunity really crystallized because of the capital markets. It was really a perfect storm on the financial perspective on the positive side," said Verizon CEO Lowell McAdam, who pointed to rising interest rates as a strong incentive to finally reach an agreement to end their 14-year partnership.

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Microsoft pays $7.2B to land Nokia's phone business

Microsoft will now become much more of a hardware company after agreeing to pay Nokia $7.2 billion in cash to buy its cellphone business, with Nokia CEO Stephen Elop returning to Microsoft amid speculation he might replace retiring chief Steve Ballmer. The deal includes the Finnish handset-maker's patents and a 32,000-strong workforce. Ballmer offered three reasons for ending their Windows Phone partnership: the companies' separate business needs; the duplicated efforts of building the two brands; and the difficulties of deciding how to invest each partner's capital. Also, executives said uniting the phone and software under a single banner will boost Microsoft's gross margins from less than $10 to more than $40 per unit. Microsoft will continue to license Windows Phone to other handset-makers.

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Microsoft will buy Nokia's handset business

Microsoft reached an agreement with Nokia to buy the Finland-based company's smartphone and cellphone handset business for $5 billion. Microsoft will pay an additional $2.2 billion to license Nokia's patents. The acquisition is part of Microsoft's drive to expand beyond the software business. Nokia CEO Stephen Elop will join Microsoft as an executive vice president of devices and services

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Retailers text back-to-school messages for 90% open rates

The latest trend in back-to-school marketing for retailers is using SMS to generate high engagement, writes Todd LaBeau, vice president of digital at Lindsay, Stone & Briggs. Kohl's and Abercrombie & Fitch are sending out short and sweet contest messages, whereas Nordstrom and Macy's are concentrating on getting recipients to share. The driver is that nine of 10 text messages are read within three minutes of being received, per SinglePoint Research.

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Aetna extends its health care campaign to employers, providers

Aetna today will launch an "Our Healthy" campaign targeted at employers, health care providers and policymakers that highlights its technology and "accountable care" credentials, in an effort to reach the majority of Americans who are insured through their jobs. The campaign, created by OgilvyOne, will have online, print and mobile components running through the rest of 2013 and is part of a $50 million marketing strategy for Aetna.

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Taco Bell's resurgence required a major marketing, menu shift

Taco Bell, which Ad Age has named its Marketer of the Year, turned around four years of poor sales by setting itself up as a lifestyle brand with the 2012 introduction of its "Live mas" slogan and its first Doritos Locos Tacos. The Doritos tacos helped turn a 1.4% sales decline in 2011 to an 8% increase in 2012. Under Draftfcb and Deutsch, Taco Bell heavily targeted millennials on social media and increased its ad budget by 12% in 2012

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CNN readying massive website redesign with responsive features, ads

Thursday, 15 August 2013

CNN is overhauling its website with a responsive design interface to create a more consistent experience for the 40% of visitors who access the site through a mobile device. The redesign will include new native and responsive advertisement formats aimed at boosting revenue. The public beta debuts in September, and the full site is slated to go live worldwide in November. "I fervently believe that mobile is our future, or a huge part of our future, and what I've challenged not just this team but our ad sales team to do is make the transition that much easier," said CNN President Jeff Zucker.

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Obama's Economic Approval Slips to 35%

Just 35% of Americans approve of President Barack Obama's handling of the economy, according to a new Gallup poll. That's down seven points from June, with Obama's handling of taxes and the federal deficit coming in for particular criticism, but still better than the 26% rating he garnered in mid-2011

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