Burger King pretends to change its name to Fries King

Friday, 4 October 2013

Burger King is continuing its efforts to build buzz around its new fries products, the French Fry Burger and lower-calorie Satisfries, with a social media campaign announcing that the company will now be called Fries King. The fake brand switch was announced with Facebook and Twitter photos showing off a new logo and a supposedly redesigned storefront. While confusing to many consumers, "it does appear to be making people hungry,"

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BlackBerry must shed "subsets" to remain vital, director says

Tuesday, 3 September 2013

BlackBerry can thrive as a "niche company" once the Canadian outfit sells off "subsets," said Bert Nordberg, a member of a special panel of its board of directors charged with determining the company's future. Nordberg offered no opinion on what units BlackBerry should retain but pointed to the value remaining in its enterprise business, hardware functionality and secure communications divisions. "If you look at BlackBerry's book value versus its market value, it's clear that there's lots of work to do,"

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Aetna extends its health care campaign to employers, providers

Aetna today will launch an "Our Healthy" campaign targeted at employers, health care providers and policymakers that highlights its technology and "accountable care" credentials, in an effort to reach the majority of Americans who are insured through their jobs. The campaign, created by OgilvyOne, will have online, print and mobile components running through the rest of 2013 and is part of a $50 million marketing strategy for Aetna.

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Taco Bell's resurgence required a major marketing, menu shift

Taco Bell, which Ad Age has named its Marketer of the Year, turned around four years of poor sales by setting itself up as a lifestyle brand with the 2012 introduction of its "Live mas" slogan and its first Doritos Locos Tacos. The Doritos tacos helped turn a 1.4% sales decline in 2011 to an 8% increase in 2012. Under Draftfcb and Deutsch, Taco Bell heavily targeted millennials on social media and increased its ad budget by 12% in 2012

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Arnold launches a social "Runnovation" for New Balance

Thursday, 11 July 2013

The latest campaign from New Balance, via Arnold Worldwide, moves away from lone-wolf runners, showing running as a social and group-training activity. Print ads will run in eight magazines including Runner's World and Women's Health, and they will feature headlines such as "Redefine girls' night out," with the tagline "This is Runnovation."

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