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Microsoft has launched a call feature for desktop and mobile advertisements that appear in Bing and Yahoo search results. The click-to-call feature works through Skype and offers marketers data on call length, cost and spending data. Microsoft also updated the ads to include a link to directions.
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The Economist De -
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BlackBerry can thrive as a "niche company" once the Canadian outfit sells off "subsets," said Bert Nordberg, a member of a special panel of its board of directors charged with determining the company's future. Nordberg offered no opinion on what units BlackBerry should retain but pointed to the value remaining in its enterprise business, hardware functionality and secure communications divisions. "If you look at BlackBerry's book value versus its market value, it's clear that there's lots of work to do,"
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Eye-tracking firm Sticky is offering digital advertising publishers a tool to determine the likelihood that a website visitor will see an ad and for how long. The tool makes ads more valuable by ensuring quality ad placement and allowing publishers to charge more for ads seen for longer periods of time. The tool also helps brands identify which websites give their ads the highest performance.
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Digital marketers can take comfort in the fact that online activity spans the generations, from younger digital natives to boomers, writes Chris Horton. But according to a Forrester Research study from 2011, those aged 56 to 66 spent the most online out of all cohorts. "[A]s everyone scrambles to capture Millennial mindshare, let's not forget about the Boomers, the original uber-demographic. ... The Boomers are online; they have the time and the dough. Let's figure out how to start marketing to them,".
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