Gartner Symposium ITXPO 2013

Friday, 4 October 2013

The World's Most Important Gathering of CIOs and Senior IT Executives,Gartner Symposium/IT^XPO delivers the strategies and tactics essential for advancing your enterprise and professional goals.

6th to 10th Oct Orlando Florida

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Microsoft adds click-to-call feature to search ads

Microsoft has launched a call feature for desktop and mobile advertisements that appear in Bing and Yahoo search results. The click-to-call feature works through Skype and offers marketers data on call length, cost and spending data. Microsoft also updated the ads to include a link to directions.

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The Economist De   -  http://subscriptions.economist.com/

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IAB Ad Operations Summit: Register Now

 
Ad Operations Professionals: Get the tools you need to thrive in this brave new, multiscreen world on Nov. 4, in New York City at the IAB Ad Operations Summit. As advertising across web, mobile, television, radio and out-of-home rapidly come together in single media buys, there is enormous pressure on operations professionals to execute and deliver on the goals of complex multiscreen campaigns. Development of new ad products, cross-platform monetization, managing the impact of automation, finding common metrics to evaluate success… Are you ready?

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Diamond Global :: Free Website /w hosting   http://dglobal.net/

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How marketers should respond to customers' social soapboxes

Social media has created a world where individual customers can raise or crush a brand as easily as that company's marketing team, so marketers need to communicate honestly to manage expectations, writes David&Goliath founder David Angelo. Telling the truth, such as J.C. Penney's recent admission that knows it put off customers, helps brands establish who they are. "[B]rand winners will be the companies that learn how to whisper their truth into the ears of consumers and then let those advocates tell the world,"

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eToro Forex Trading    Your Social Investment network http://www.etoro.com/ 

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Burger King pretends to change its name to Fries King

Burger King is continuing its efforts to build buzz around its new fries products, the French Fry Burger and lower-calorie Satisfries, with a social media campaign announcing that the company will now be called Fries King. The fake brand switch was announced with Facebook and Twitter photos showing off a new logo and a supposedly redesigned storefront. While confusing to many consumers, "it does appear to be making people hungry,"

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IBCIM.ORG - Merchant Seal of Approval   http://ibcim.org/

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