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The World's Most Important Gathering of CIOs and Senior IT Executives,Gartner Symposium/ITXPO delivers the strategies and tactics essential for advancing your enterprise and professional goals.
6th to 10th Oct Orlando Florida
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Join Urban Airship's Chief Marketing Officer Brent Hieggelke to discuss what leading companies are doing now to prepare for the inevitable: when mobile is the primary influence on business. For many businesses, we've passed the tipping point. The majority of customers interact with brands on mobile. The majority of revenue is influenced by mobile. This consumer-driven trend is accelerating, but marketers aren't keeping up. Many react to the mobile revolution by trying to fit a square peg (the old web) in a round hole. Many allocate only a small fraction of total marketing resources to mobile. This webinar explores the reasons behind -- and solutions for -- this disconnect, believing that winning brands are constantly learning and evolving in the new mobile marketplace.
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Dell on Wednesday rolled out four tablet computers, two running on Android and two on Windows 8.1, and all employing various Intel processors, instead of the ARM-based processors Dell previously used in its low-end tablets. Pricing for the new models runs from $150 to $500. Jack Gold of J. Gold Associates said the Intel processors represent "a major coup for Intel."
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CNN is overhauling its website with a responsive design interface to create a more consistent experience for the 40% of visitors who access the site through a mobile device. The redesign will include new native and responsive advertisement formats aimed at boosting revenue. The public beta debuts in September, and the full site is slated to go live worldwide in November. "I fervently believe that mobile is our future, or a huge part of our future, and what I've challenged not just this team but our ad sales team to do is make the transition that much easier," said CNN President Jeff Zucker.
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The explosion of content marketing, the proliferation of social platforms and the growth of digitally driven channels have fundamentally changed the relationship that today's B2B buyer has with marketing materials and the sales force. Brendan Dell explores the new behaviors and preferences of today's B2B buyer and provides best-practice advice for crafting content campaigns.
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