7-Eleven celebrates anniversary with "online dance party" for fans

Sunday, 14 July 2013

7-Eleven celebrated its 86th birthday Thursday by encouraging fans of the Slurpee to post videos of themselves doing a "Slurpee Dance" to social networks. The convenience store chain also released a video of YouTube personality Nathan Barnatt doing his own version of the dance. "Every year, we think about how to make it bigger, better and different and because there's so much [user-generated content for 7-Eleven Day], we went with a dance party theme," said Danielle Ivey, senior manager of digital marketing.

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Shopzilla acquires mobile commerce player Zappli

Comparison-shopping site Shopzilla has acquired mobile commerce startup Zappli for an undisclosed amount, with plans to hire the entire Zappli team and integrate the mobile technology into its portfolio of sites in the coming months, the company said. Zappli co-founder and CEO Philippe Suchet will be Shopzilla's new chief strategy officer.
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