HSN looks to emphasize fun in digital rebranding

Wednesday, 24 July 2013

In an effort to change customer perceptions, HSN is rebranding this month with new packaging, a new tagline and a campaign from Deutsch that will focus heavily on digital, such as display and search ads. The shopping network's website also now has an Arcade section that lets visitors play free online games, a feature that has doubled the time users spend on the site. HSN sees about 40% of its sales through digital and mobile services.

Read More Here.

comments | | Read More...

Will rise in Web-enabled TVs drive shopping?

Internet-enabled televisions are becoming more common, and 68% of consumers surveyed recently said they would be interested in shopping from their TVs, according to Delivery Agent. Additionally, 82% of those interested in shopping from TVs said they would consider buying products featured in TV shows, and 76% said they would be interested in goods featured during commercials.

Read More Here.

comments | | Read More...

How increasing celebrity worship is changing marketing

Wednesday, 17 July 2013

As the consumer culture focuses more on celebrities and allows these celebrities to give credence to products, much of marketing has followed suit by focusing on celebrity endorsements instead of the products themselves, writes Al Ries. This means agencies are focusing more effort on public relations -- especially in the launch stage, because including a celebrity is a more surefire way to gain attention.

Read More Here.

comments | | Read More...

Poker fans will soon see e-cig signs on ESPN

The electronic cigarette industry is expanding its advertising push into the world of sports entertainment, hoping to draw young male consumers. The brand e-Swisher is now the official e-cig of the World Series of Poker, meaning its signage will appear in the background when ESPN broadcasts poker events.

Read More Here.

comments | | Read More...

Graph Search tool aims to increase Facebook's utility

Wednesday, 10 July 2013

Facebook's Graph Search tool, released in the U.S. on Monday, is aimed at making it easier for users to rediscover older or more difficult-to-find content. Experts say making information easy to access will prove essential to the network's ability to court advertisers. Facebook brought in $1.5 billion in advertising revenue in the first quarter, or 6.5% of all online ad spending in the U.S., according to eMarketer.

Read More Here.

comments | | Read More...