Peter McGuinness is leaving DDB Chicago for Chobani

Sunday, 14 July 2013

DDB Chicago chief Peter McGuinness is leaving the agency for a new job as chief marketing and brand officer at Chobani. He is succeeded as CEO by Paul Gunning, head of DDB's digital division, Tribal Worldwide.

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Talent agency William Morris to buy 49% stake in Droga5

Talent agency William Morris Endeavor by next week is expected to obtain a 49% stake in the Droga5 ad agency, a deal worth $225 million. Their partnership would facilitate better cooperation among respective clients and "infuse ... pop culture" into campaigns, said Droga5 head David Droga. William Morris represents individuals such as Oprah Winfrey and Lady Gaga, while Droga5 works with the likes of Coca-Cola, Motorola and Mondelez International

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Campbell Ewald will be the new U.S. hub of Lowe & Partners

Thursday, 11 July 2013

Interpublic announced that Campbell Ewald will be the U.S. hub of its Lowe & Partners agency network, replacing Deutsch's New York office, where it has been operating since 2009. The move to create what will be called Lowe Campbell Ewald is largely being driven by the need to align the Cadillac account won by Campbell Ewald, Hill Holliday and Lowe, and separate the account from Deutsch's Los Angeles office, which handles Volkswagen.

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