Gartner Symposium ITXPO 2013

Friday, 4 October 2013

The World's Most Important Gathering of CIOs and Senior IT Executives,Gartner Symposium/ITXPO delivers the strategies and tactics essential for advancing your enterprise and professional goals. 6th to 10th Oct Orlando Florida Read More Here

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Does your company need you? Then you're doing something wrong

Friday, 4 October 2013

Leaders whose teams are helpless without them aren't doing their job properly, writes Brad Hall. Managers should create teams capable of operating independently, starting with scheduling periodic one-on-one meetings, Hall explains. "Outstanding managers build outstanding engines. A manager's great

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Webinar: How to Win When Mobile Matters Most

Friday, 4 October 2013

Join Urban Airship's Chief Marketing Officer Brent Hieggelke to discuss what leading companies are doing now to prepare for the inevitable: when mobile is the primary influence on business. For many businesses, we've passed the tipping point. The majority of customers interact with brands on mobil

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Microsoft adds click-to-call feature to search ads

Friday, 4 October 2013

Microsoft has launched a call feature for desktop and mobile advertisements that appear in Bing and Yahoo search results. The click-to-call feature works through Skype and offers marketers data on call length, cost and spending data. Microsoft also updated the ads to include a link to directions.

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Dell's 4 new lower-cost tablets have Intel processors

Friday, 4 October 2013

 Dell on Wednesday rolled out four tablet computers, two running on Android and two on Windows 8.1, and all employing various Intel processors, instead of the ARM-based processors Dell previously used in its low-end tablets. Pricing for the new models runs from $150 to $500. Jack Go

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IAB Ad Operations Summit: Register Now

Friday, 4 October 2013

 Ad Operations Professionals: Get the tools you need to thrive in this brave new, multiscreen world on Nov. 4, in New York City at the IAB Ad Operations Summit. As advertising across web, mobile, television, radio and out-of-home rapidly come together in single media buys, there is enorm

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How marketers should respond to customers' social soapboxes

Friday, 4 October 2013

Social media has created a world where individual customers can raise or crush a brand as easily as that company's marketing team, so marketers need to communicate honestly to manage expectations, writes David&Goliath founder David Angelo. Telling the truth, such as J.C. Penney's recent admiss

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Burger King pretends to change its name to Fries King

Friday, 4 October 2013

Burger King is continuing its efforts to build buzz around its new fries products, the French Fry Burger and lower-calorie Satisfries, with a social media campaign announcing that the company will now be called Fries King. The fake brand switch was announced with Facebook and Twitter photos showin

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Profit isn't everything when it comes to selling your company

Friday, 4 October 2013

You may have a tough time selling your business even if it is generating a healthy profit, writes Minda Zetlin. However, you can raise the odds of finding a buyer by assembling a strong team, possessing valuable intellectual property and building a wide customer base Read More Here. Incorporate

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Mastering the art of B2B marketing

Friday, 4 October 2013

Marketing to other businesses instead of consumers requires a different, less emotional approach, marketing consultant Walter Dailey writes. That said, the first priority should be reassuring other businesses that you're a safe choice, and that requires building personal connections with buyers.

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Google adds gesture-recognition tech with acquisition of Flutter

Friday, 4 October 2013

Flutter, developer of a hand-gesture interface, was purchased by Google, although financial terms weren't disclosed. The venture-funded startup has turned out a Mac application for controlling iTunes, Spotify, Windows Media Player and Winamp, and Google might use this technology for Google Glass a

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Myspace sees users grow to 36 million after relaunch with content focus

Friday, 4 October 2013

Myspace is growing larger and younger since its relaunch in June, Gavin O'Malley writes. The music-oriented social network boasts 36 million users, with 70% younger than 36 years old, up from 24 million before the slick redesign. Co-owner Chris Vanderhook says the company has put the focus on cont

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Facebook plan: Check in at a business and get free Wi-Fi

Friday, 4 October 2013

Facebook has teamed up with Cisco to launch a program that offers free Wi-Fi to customers who check in on Facebook while at a local business. The CMX for Facebook program will give Facebook more user-location data for improved ad targeting on its platform, while providing businesses with reports o

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Mozilla adds Flash VM and runtime Shumway to Firefox codebase

Friday, 4 October 2013

Mozilla has introduced Shumway, a JavaScript renderer of Flash SWF files, into its Firefox codebase as part of an experiment ultimately aimed at removing the Flash plug-in from the browser. The substitution would also allow Firefox to display Flash content on nonsupported platforms. Read More Her

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DemandBase introduces B2B ad-targeting tool for Facebook

Friday, 4 October 2013

DemandBase is adding technology to its business-to-business marketing platform that determines which company a Facebook user works for using his or her IP address. Knowing where a user works allows marketers to target their Facebook ads to a specific industry, company or other niche market and imp

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U.S. government shutdown may boost holiday shopping via mobile

Friday, 4 October 2013

 Mobile may see an uptick in shopping over the holiday season if the U.S. government shutdown continues as marketers target shoppers hunting for timely bargains, observers say. "Retail operators, for instance, will be able to identify underperforming markets –- say, locations in which governm

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