Gartner Symposium ITXPO 2013

Friday, 4 October 2013

The World's Most Important Gathering of CIOs and Senior IT Executives,Gartner Symposium/ITXPO delivers the strategies and tactics essential for advancing your enterprise and professional goals. 6th to 10th Oct Orlando Florida Read More Here

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Does your company need you? Then you're doing something wrong

Friday, 4 October 2013

Leaders whose teams are helpless without them aren't doing their job properly, writes Brad Hall. Managers should create teams capable of operating independently, starting with scheduling periodic one-on-one meetings, Hall explains. "Outstanding managers build outstanding engines. A manager's great

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Webinar: How to Win When Mobile Matters Most

Friday, 4 October 2013

Join Urban Airship's Chief Marketing Officer Brent Hieggelke to discuss what leading companies are doing now to prepare for the inevitable: when mobile is the primary influence on business. For many businesses, we've passed the tipping point. The majority of customers interact with brands on mobil

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Microsoft adds click-to-call feature to search ads

Friday, 4 October 2013

Microsoft has launched a call feature for desktop and mobile advertisements that appear in Bing and Yahoo search results. The click-to-call feature works through Skype and offers marketers data on call length, cost and spending data. Microsoft also updated the ads to include a link to directions.

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Dell's 4 new lower-cost tablets have Intel processors

Friday, 4 October 2013

 Dell on Wednesday rolled out four tablet computers, two running on Android and two on Windows 8.1, and all employing various Intel processors, instead of the ARM-based processors Dell previously used in its low-end tablets. Pricing for the new models runs from $150 to $500. Jack Go

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IAB Ad Operations Summit: Register Now

Friday, 4 October 2013

 Ad Operations Professionals: Get the tools you need to thrive in this brave new, multiscreen world on Nov. 4, in New York City at the IAB Ad Operations Summit. As advertising across web, mobile, television, radio and out-of-home rapidly come together in single media buys, there is enorm

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How marketers should respond to customers' social soapboxes

Friday, 4 October 2013

Social media has created a world where individual customers can raise or crush a brand as easily as that company's marketing team, so marketers need to communicate honestly to manage expectations, writes David&Goliath founder David Angelo. Telling the truth, such as J.C. Penney's recent admiss

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