Burger King pretends to change its name to Fries King

Friday, 4 October 2013

Burger King is continuing its efforts to build buzz around its new fries products, the French Fry Burger and lower-calorie Satisfries, with a social media campaign announcing that the company will now be called Fries King. The fake brand switch was announced with Facebook and Twitter photos showing off a new logo and a supposedly redesigned storefront. While confusing to many consumers, "it does appear to be making people hungry,"

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IBCIM.ORG - Merchant Seal of Approval   http://ibcim.org/

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Profit isn't everything when it comes to selling your company

You may have a tough time selling your business even if it is generating a healthy profit, writes Minda Zetlin. However, you can raise the odds of finding a buyer by assembling a strong team, possessing valuable intellectual property and building a wide customer base

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Incorporate.com   https://www.incorporate.com/

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Mastering the art of B2B marketing

Marketing to other businesses instead of consumers requires a different, less emotional approach, marketing consultant Walter Dailey writes. That said, the first priority should be reassuring other businesses that you're a safe choice, and that requires building personal connections with buyers.

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AmeriCommerce   http://www.americommerce.com/

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Google adds gesture-recognition tech with acquisition of Flutter

Flutter, developer of a hand-gesture interface, was purchased by Google, although financial terms weren't disclosed. The venture-funded startup has turned out a Mac application for controlling iTunes, Spotify, Windows Media Player and Winamp, and Google might use this technology for Google Glass and Android, Ken Yeung writes. In addition, Google reported the Hulu Plus app can now operate with the Chromecast dongle.

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Money For Your Phone    http://mfyp.co.uk/      http://www.moneyforyourphone.com/

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Myspace sees users grow to 36 million after relaunch with content focus

Myspace is growing larger and younger since its relaunch in June, Gavin O'Malley writes. The music-oriented social network boasts 36 million users, with 70% younger than 36 years old, up from 24 million before the slick redesign. Co-owner Chris Vanderhook says the company has put the focus on content, particularly partnerships with artists such as Pharrell Williams, Riff Raff and Killer Mike, and brands such as Bud Light and CRWN.

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    Rodale Store  -  http://www.rodales.com/

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Facebook plan: Check in at a business and get free Wi-Fi

Facebook has teamed up with Cisco to launch a program that offers free Wi-Fi to customers who check in on Facebook while at a local business. The CMX for Facebook program will give Facebook more user-location data for improved ad targeting on its platform, while providing businesses with reports on customer preferences and demographics. Bonefish Grill and Evergreen Brickworks are testing the program, but Facebook says any business with a compatible router and a Facebook Page can use it.

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Mozilla adds Flash VM and runtime Shumway to Firefox codebase

Mozilla has introduced Shumway, a JavaScript renderer of Flash SWF files, into its Firefox codebase as part of an experiment ultimately aimed at removing the Flash plug-in from the browser. The substitution would also allow Firefox to display Flash content on nonsupported platforms.

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Yahoo Small Business - http://smallbusiness.yahoo.com/

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