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This event will be held Thursday, Aug. 8, 5:30 to 7 p.m., at IDS Technology Marketing, 14811 N. Kierland Blvd. Suite 300, in Scottsdale, Ariz., when Scott Salkin, founder and CEO of IDS Technology Marketing, will share real-life lessons and insight from his entrepreneurial journey, turning a business idea into a multimillion dollar B2B marketing firm in just a few years. Scott's discussion will include sharing stories from his 10-year journey from being a high-tech intern to becoming a high-tech marketing business owner; lessons from six years of business ownership; why he decided to give up a comfortable job and start a business in the Great Recession; and his thoughts on what young B2B marketers and entrepreneurs should be focused on as they build their careers. Scott was recently listed as one of Arizona's "Top 35 Entrepreneurs Under 35" and was recognized in 2013 as the Phoenix Business Journal and Business Marketing Association "Marketer of the Year."
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The recent announcement of service integrations between Salesforce.com and Oracle has conjured up images of improved products and business intelligence in the minds of enterprise customers. These hopes include Oracle's Endeca using Salesforce data to manage sales and customer information, plus integration of order processing and fulfillment. The companies will listen to customers to guide their next steps, said Kendall Collins, executive vice president of products at Salesforce.com.
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Gmail now provides users a set of inboxes that automatically sort messages it deems "Promotions" or "Social" into tabs that are separate from a user's main inbox -- a feature that has implications for e-mail marketing. MailChimp and Return Path have noticed a small decline in open rates, but it is still too soon to determine the full effect. "Our advice is: Don't panic," Constant Contact CEO Gail Goodman said.
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Mobile is catching up with PCs in terms of consumer open rates for marketing e-mails, according to research by marketing solutions provider Harland Clarke Digital. Smartphones tend to be used for this purpose during work hours, and tablets see more e-mail openings in the evening.
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Getting marketers into the field and having them meet more often with sales teams and customers will allow companies to better understand clients and correct buyer-process maps, says Motorola Solutions' Eduardo Conrado, senior vice president of marketing and IT. This process also involves having more of a local presence to make sure materials match regional cultures, technologies and habits.
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Brainstorming is a powerful tool for driving innovation, but it needs to be conducted in a manner that's free of preconceptions and unthinking constraints, write Alan Iny and Luc de Brabandere. If you're brainstorming the wrong way, you won't come up with useful ideas, they warn. "It's always easier to blame the tool than to question your technique, but would you blame the hammer if you hit your thumb?" they write.
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Wall Street's financiers aren't using their capital to effectively drive innovation, and that's sucking the creativity out of the U.S. economy, argues Lynn Parramore. The expectations of analysts aren't helping, Parramore argues, citing Lawrence Mitchell, who wrote about a survey in which 4 of 5 CEOs "at least moderately mutilated their businesses in order to meet [financial] analysts’ quarterly profit estimates."
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